Digital/Social Media Management

Chicago State University:

  • Managed social media accounts reaching audience of 17,000 followers during 2018
  • Created social media policy
  • Facebook reach increased by 2,056%
  • Facebook videos views increased by 2,126%
  • Facebook post engagement increased by 142%
  • Tweet impression increased by 209%
  • Twitter mentions increased by 110%
  • Twitter profile visits increased by 45%

WYCC PBS Chicago:

  • Managed digital portfolio of more than 1,100 videos including Youtube channel of over 3 million views and 3,800 subscribers
  • Increased unpaid organic audience by nearly 1,000 new Facebook followers and over 500 new Twitter followers from 2015-2017
  • Increased response rate from 50% to 100%

La Casa Norte

  • Increased digital media placements by over 300% among local, national, and international news outlets
  • Boosted Facebook and Twitter audiences by 50% during 2014
  • Website development including creation of:
      • Photo/Video gallery linked to Facebook
      • FAQ page
      • Staff blogs
      • New Logo on homepage
      • Social media feed on homepage
      • Event highlights on homepage
      • Board of Directors bios page
      • Next Generation Board page with bio
      • Embedding of videos throughout site

Live Social Media Reporting

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